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Got It Covered? Exploring Tracks and Trends: Using Cover Versions in Films, Trailers, Television and Advertising

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#covers #sync #advertising #apple

The last five to ten years have seen an explosion in the use of covers of well-known songs across all media. From the ubiquitous quirky ukulele, handclaps and glockenspiel sound of many covers used in advertising (thank you, Apple) through to the contrapuntal slow, dark, moody cover of a pop song used in a global film trailer. Both examples work by virtue of the recognizability of the repertoire, but also because the budget for clearing an emerging band or songwriter's master recording of a classic and otherwise expensive song, can sometimes make the difference when landing a successful placement. But what are the styles, genres and the most clearable premier league songs that can be covered for potential for media use? This panel will analyse and illustrate how to create and place successful cover versions.


Janesta Boudreau (Owner and Sync & Licensing Director, Rocking Horse Road Productions, CA)


RHR is a full service Sync and Licensing Agency - with a great OneStop roster and the recently launched COVERSION - a sync focused covers catalogue for high quality and sync ready clearable cover songs. Under the RHR banner, Boudreau also does video game music supervision, including the iphone / android app game Music Mogul. She moved to Frontier Developments games and trailers in 2014 where she worked on games and soundtracks for Elite Dangerous, Planet Coaster, Planet Coaster DLC, and is currently supervising for the upcoming Jurassic World Evolution. She recently gained recognition at the Music Week Sync Awards as a 2018 Nominee for Music Supervisor (Video Games).

Ilana Goldstoff (Sync & Licensing Manager, Sizzer Amsterdam, NL)

  Before joining the company in 2015 Ilana was active in the music industry for 12 years as a booker, talentscout and manager. Ilana was responsible for the award-winning 'When You Drive, Never Drink' Heineken campaign, as well as syncs for Chanel, Audi, Volkswagen and Opel. She is the co-founder of Chicks in the Bizz, a network organization focused on women in the music industry, and organizer of Amsterdam Sync Drinks. Sizzer Amsterdam is an internationally operating music agency with offices in Amsterdam and Berlin. One of the leading agencies in the world of music for images, their network of unusual suspects and ground-breaking artists helps them combine creativity and experience as they help brands find edgy and offbeat musical solutions.

Tristan Wilson (Head Of Sync & Brand Partnerships, Downtown Music Publishing, UK)


As Head of Sync & Brand Partnerships at Downtown Music Publishing, Wilson drives collaborations with advertising agencies, music supervisors, and brands to leverage inspiring opportunities in Europe both creatively and commercially for Downtown’s client roster.
Wilson joined Downtown after nearly five years as Senior Creative Manager at Warner Music UK where he successfully led various brand partnerships and advertising campaigns with artists including Coldplay, Dua Lipa, Royal Blood, and Ed Sheeran. His career began at independent labels Beggars and Domino before moving to BBH, where he worked as a music supervisor across brands such as Audi, British Airways, Google, and Lynx.


Mark Gordon (Founder, Score Draw Music, UK)


Score Draw Music is a multi-award winning composition company working in film, television, advertising and animation. The last 12 months have seen the company win the Royal Television Society award for best music for their work with Dolly Parton on the pre-school animation ‘Lily’s Driftwood Bay’. The company also has co-written the title music for the US box office number one film, Tyler Perry's ‘Boo 2’ , and contribute music to the multi-Oscar nominated Guillermo Del Toro film ‘The Shape Of Water’. Alongside this the company’s current slate of work includes music and songs for an 80 part series for PBS America, all music for a 52 part series for Disney, feature documentary score work for BBC and Channel 4, and ongoing music for a range of global brands.