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Blockchain: Could It Be the New Ecosystem for Music, Motion Pictures, Video Games and Other Creative Pursuits?

Co-hosted by Creative Europe Desk NL | DutchCulture | English spoken

With the arrival of the digital revolution, gone are the days of going into a store and exchanging money for a record or a film and that means that the next Hans Zimmer, Anton Corbijn, Ed Sheeran or Stanley Kubrick might not see a penny for all their hard work because it is so easily shared online. But according to some industry figures, all that is about to change. The disruptive and empowering potential of blockchain technology being used as a transactional medium in music, photography, art, fashion, film, journalism and gaming is a powerfully attractive idea that could finally see an end to misrepresentation of value in the creative businesses, leading to artists getting the rewards they truly deserve. But is it really the answer to the creative business' infamous problems with transparency and efficiency? Blockchain technology has attracted both evangelists and sceptics across the music and film industry, so at BMIM we'll be trying to get to the truth – or at least work out why the question can’t be answered yet.

Kevin Bacon (Entrepeneur, UK)


Dedicated to learning and solving - growing capabilities and connections. A leading authority on the music industry - both past, present and hopefully future. Combining a mix of music creation as both a recording artist and record producer with technology and strategy. Founder member of 80’s cult band the Comsat Angels he recorded 9 albums in 10 years from 1980 to 1990 released on Polydor, Jive / BMG and Island. It was during the latter period that a dialog with Chris Blackwell led to the building of Axis Studios in Sheffield, which became the hub of creativity leading not only to Brit and Grammy award winning albums and artists. Production credits include David Bowie, Pretenders, Ian Brown, Sugababes, Lighthouse Family, Plan B amongst many many more. In 2004 Kevin formed AWAL (Artists Without A Label) alongside Denzyl Feigelson and Jonathan Quarmby. A groundbreaking digital music platform for all and very artist based upon an artist friendly contract never seen before. With modest ambitions it grew rapidly however following the first release by the Arctic Monkeys. By the time AWAL was acquired by Kobalt in 2011 it over 3,500 clients, 6,500 artists, 300,000 tracks - including Radiohead. In 2008 Buzzdeck was launched - the first dedicated music analytics tool featuring sales and social media giving artists access to iTunes, Spotify and Amazon Digital sales alongside almost every social statistic available. Buzzdeck was acquired in 2014. Most recently founded Mutual Co-ordinate, a technology development and strategy company focussing on the ‘why rather than what’ with a broad range of international clients from YouTube to the PRS.

Cliff Fluet (Partner, Digital Media & Brand Entertainment: Lewis Silkin LLP and Managing Director: Eleven - ‎Lewis Silkin LLP, UK)


Cliff joined Lewis Silkin LLP as a Partner in April 2006 after over a decade as in-house counsel in the music and broadcast industry. Heading the Media & Entertainment group within the firm’s Media, Brands & Technology team, he now acts for some of the world’s largest names in mobile, brands, recorded music, mobile, live music, radio, audio-visual production and online. He also specialises in working with clients whom are embracing content-based entertainment for the first time such as FMCG and lifestyle brand owners, advertising agencies, digital agencies, investment funds and financial institutions. He has a passion for working on innovative new business models, advertiser-funded programming and in the monetisation of format rights. The Media & Entertainment Group is ranked in the “Legal 500” and “Chambers” and Cliff is ranked as a ‘leading individual’ in both directories.

Oliver N Oram (Founder, Chainvine, SWE)


Oliver has spent many years working internationally in the Financial Technology sector. He has worked with the economic benefits of full and incremental decentralisation, and has a strong interest in developing current and future decentralised technology, especially in the areas of property rights, governance both corporate and public. He has spoken at many events about the catalyst of blockchain technology for change, across sectors and industry.

Benji Rogers (Founder, Pledge Music, US)


Benji Rogers is a British-born, New York-based entrepreneur, technologist, musician, and the founder of Pledge Music. An early pioneer of the direct artist-to-fan model of distributing music, Rogers founded Pledge Music based on the belief that artists should share the process of their artistic output, not just the finished product. Straddling the worlds of technology and music, Rogers uses his dual background to advise a range of tech and music companies on how to bridge the divide between their industries. To address the unique challenges facing artists releasing their work in the digital economy, Rogers also co-founded the Dot Blockchain Music Project, an attempt to create a decentralized global registry of music rights using blockchain technology that will overhaul the commercialization and movement of music online. In addition to these projects, Rogers is also an instructor at Berklee College of Music on digital trends and strategies in the industry. A dedicated patron of arts and creativity in all its forms, Rogers’ work is rooted in a belief in the democratizing power of the internet; he will always be “loving your work.”


Daan Archer (VP Technology & Strategy, Context Labs, NL/US)

  Daan Archer is a Dutch-British "open industry innovation" strategist and software developer with an AI-background. He translates emerging technologies into roadmaps and products, while partnering with industry, non-profits, governments and academia. In addition, he actively builds data analytics software platforms and designs software products.

On behalf of CXL, Daan has (among others) acted as lead coordinator for the Technical Working Groups within the Open Music Initiative (OMI), a non-profit initiative of Berklee College of Music and co-founded by Context Labs, IDEO and the MIT Media Lab.

OMI is composed of academic institutions, music and media industry organizations, creators, technologists, entrepreneurs, and policy experts who love and value music. Over 150 members now participate in OMI, and include members like Viacom, Spotify, YouTube, Universal Music, Warner Music, Intel, PROs and many music and blockchain companies/startups. The initial goal of OMI was to identify business needs in the music ecosystem that, when corrected, would result in additional compensation flowing to music creators and contributors. I.e. by collectively creating an open federated music ecosystem using APIs while also exploring the potential for blockchains in the music industry.