Peter Kan

First Day of Spring


In 2013 Peter Kan founded First Day of Spring, a creative company specialising in building brands through the power of music. In the same year he also founded the internationally acclaimed electronic music brand Audio Obscura and launched Dance & Brands - the pioneering conference highlighting collaborations between consumer brands and the electronic music industry. As a true entrepreneur, Peter is a master of reinvention. He’s spearheaded over 300 events from New York to Shanghai, sold over 250,000 tickets and booked over 500 international artists across multiple music genres. He boasts over 10 years of marketing experience with numerous wins and nominations for his creative work such as This is our House for Absolut Vodka. He is also the only person in the world who could pull off a rave with Underworld beneath Rembrandt’s masterpieces at the Rijksmuseum in Amsterdam. Despite spending a lifetime on different dance floors across the globe, Peter’s team still makes fun of his moves. Luckily listening to music is the most important thing he does every day, not dancing to it. Peter is born and raised in the Netherlands and has a MSc in Marketing from Vrije Universiteit in Amsterdam.