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A Biased History of Music in Advertising

Music in advertising has become an important aspect and monetizer of the global music industry, but it wasn’t always relevant nor respected. Josh Rabinowitz, an important player in the business for the last two decades, will examine that history and deliver some anecdotal insight into why people pay so much attention to that intriguing space where music and ads intersect.

Josh Rabinowitz (Music Consultant, Brooklyn Music Experience, former EVP/Director of Music at Townhouse Grey WPP, US)
Josh has been of one the most successful music executives in the advertising field for the past 20 years. As an executive music director, he has worked with many top campaigns for brands such as Cover Girl, National Football League, Volvo, SONY and Pantene. In addition, Rabinowitz has worked with an array of hit music artists, such as Rihanna, the Black Eyed Peas, Cyndi Lauper, Macy Gray, Sia, Dua Lipa, LL Cool J and Max Richter.