English spoken - CANCELLED

Tolhuistuin - Concertzaal

The Tao of Steve - In Conversation with the Worldwide President of Music for EA Games

Steve Schnur is Worldwide Executive and President of Music for Electronic Arts (EA), the largest video game producer in the world. In this unmissable keynote he'll talk about how the company uses music in 2019 - from EA’s ongoing game-changing music supervision for the FIFA franchise ("A video game that steered music trends" Noisey) to working with composers from Hans Zimmer to Mark Mothersbaugh, he'll play out some of EA’s iconic cues and clips - and gaze forward to opportunities for the next generation of artists, producers and composers to open conversations with EA about music use in gaming.


Steve Schnur (Worldwide Executive and President of Music for Electronic Arts, US)


Steve Schnur has been a label and music publishing company President, TV executive producer, music supervisor, professional musician, songwriter, composer, record producer and more. Along the way, he has moved the needle and changed the game in the fields of music, movies, television, sports, video games and digital interactive entertainment around the world. He has been profiled by CNN, ESPN.com (“EA Execs are music tastemakers”), Music Row Magazine, the Nashville Business Journal, the New York Times, London Financial Times and the Tennessean; named ‘One of the Most Creative People in Entertainment’ by Entertainment Weekly, ‘One of the Most Powerful People in the Music Business’ and ‘One of the Top 20 Power Players in the Digital Entertainment’ by Billboard, and ‘One of the Top 25 Power Players in the New Hollywood’ by The Wall Street Journal. In 2001, Schnur joined Electronic Arts, the global leader in video game software and streaming content. As Worldwide Executive of EA Music Group, his role is to pursue, create and continuously develop the international vision for music in game franchises such as Madden NFL, FIFA and Need For Speed, via which he has been responsible for internationally launching artists. Some of those artists have included Thirty Seconds to Mars, Robyn, Fallout Boy, K’naan, Katy Perry, Imagine Dragons, Kings of Leon, The Weeknd and Florence + The Machine. Billboard recently quoted saying, “It's up to Steve Schnur to match bands with appropriate games – not just to get gamers to rock a little harder while playing best sellers – but to give artists a chance to break through.” His hands-on approach to composer selection, orchestration and production of well over 100 EA soundtrack albums – including original scores for The Sims, Mass Effect, Dragon Age, Medal of Honor and Star Wars: Battlefront with composers that have included Mark Mothersbaugh, Michael Giacchino, Junkie XL, Steve Jablonsky and Hans Zimmer – has earned EA over 50 soundtrack nominations over the last 10 years. And with the formation of Artwerk Music and Music Publishing Group, Schnur directly signed, developed and launched artists – including alternative breakthroughs acts Matt & Kim, Chromeo, Airbourne and Ladytron – for publishing, master recordings, sync deals and distribution. “Schnur has been ahead of the curve,” Variety wrote, “radically transforming the industry’s perception of video games from simple licensing opportunities to a series of groundbreaking partnerships.”


Mark Gordon (Founder Score Draw Music, UK)


Mark Gordon runs Score Draw Music; a multi-award winning composition company working in film, television, advertising and animation. The last 12 months have seen the company win the Royal Television Society award for best music for their work with Dolly Parton on the pre-school Nickeodean Jr series ‘Lily’s Driftwood Bay’. The company also contributed a co-write to the 2018 Oscar-winning film ‘The Shape Of Water’, and more recently has had music used in shows including Netflix's 'The Chilling Adventures of Sabrina'. Alongside this the company’s current slate of work includes music and songs for an 80-part series for PBS America, the music for a 52-part series for Disney, a recent commission for a Playmobil animated series, feature documentary score work for BBC and Channel 4, and ongoing music for a range of global brands including a longstanding partnership with Adidas for whom the company supply bespoke music. Mark has also programmed and spoken on many music and image panels and discussions, including at SXSW, Primavera Pro, Paris Sync Summit and The Great Escape.