Rob Beemster is senior (web)editor at leading marketing magazine Adformatie. In his Linkedin profile, he describes himself as ‘an accurate follower of the digital world, fascinated by technological developments’. Rob started his career in the ‘80’s in newspaper journalism, after which he decided to continue his career in b2b journalism. Since 2000, Rob he’s working as an editor of Adformatie, where he has been in charge of the entire portfolio of interactive marketing. One of his contributions, is the election of the best ranked (or best appreciated) music in advertising, the Reclamemuziek Top 20.