Battle of the Sync Managers & Music Supervisors – BMIM x ADE Conference 2022

Always wanted to know what a sync manager or music supervisor does? We got you! In the Battle of the Sync Managers & Music Supervisors, four sync managers from top publishing companies and leading music supervisors put their wide-ranging musical knowledge to the test.
They will compete to fill a brief provided by veteran ex-Grey Group VP Josh Rabinowitz. The sync managers and music supervisors have just fifteen minutes to prepare playlists and present a track, and it all has to be done in front of a live audience. This dynamic panel format will give insight into the processes central to the placement of music – such as responding to a brief for music and selecting the right musical choices for your clients in a very short time!


  • Patrick Cloherty (Sentric Music Group, UK)
    has worked with Adidas, Fortnite, Love Island and more.
  • Connie Edwards (We Are Golden, UK)
    has worked with Range Rover and several Netflix productions and more.
  • Aron van der Ploeg (Warner Chappell, NL)
    has worked for movies such as Afblijven and for Adidas, Heineken and more.
  • Charlotte Stricker (CTM Music Publishing, NL)
    has worked for T-Mobile, IKEA and for movies such as Penoza and more.


Patrick Cloherty

Patrick has been working in sync and music publishing for the last decade. He is currently Head of Sync, Europe at Sentric Music and oversees their sync operations across all European territories. He has licensed numerous advertisement placements for brands such as Adidas, Ford, Dolce & Gabbana, JustEat, Corona, Halifax and On The Beach. Patrick has also worked with key gaming, TV and film productions such as The Batman, Fortnite, Roblox, FIFA, Normal People, Succession, Love Island and Top Boy.

Sentric Music Group is an award-winning, independent music publisher based in Liverpool and with offices in London, Hamburg, New York and LA. Sentric enables rights owners to seamlessly collect publishing royalties via an established direct collection network which spans over 200 territories and uses industry-innovating technology.

Connie Edwards

Connie Edwards is a music supervisor and composer manager with a background in music for advertising and branding. Connie’s recent long form credits include Running with the Devil: The Wild World of John McAfee (Netflix), 14 Peaks: Nothing is Impossible (Netflix), Reclaiming Amy (BBC). She has worked with award winning composers, supervising global campaigns for brands such as Range Rover, Carlsberg, Amazon and Stella Artois. 

Aron van der Ploeg

Aron van der Ploeg has been Sync & Licensing Manager at Warner Chappell Music, a global music publisher part of the Warner Music Group, since March 2020. Aron has worked on films such as Afblijven, Rokjesdag and Pregnant & Co, on global campaigns from Adidas, Desperados, Heineken, Evian, 7Up and Lego and various Netflix films, trailers and TV series.

Charlotte Stricker

After studying Media & Entertainment management, working at Stichting Norma, CNR Records and Overamstel Publishers, she started as sync manager at CTM Publishing and Production Music. CTM Publishing is one of the leading independent music publishers with offices in Brussels, London, Los Angeles, Nashville, Miami, Hamburg and Stockholm. CTM Publishing works with copyrights of Rodgers & Hammerstein, Roy Orbison, Scott Storch, Lady Gaga, Daddy Yankee, John Lennon, Johnny Nash, Zara Larsson and many more.

As Head of Sync, Charlotte is responsible for pitching and licensing both the commercial catalogue and the production music catalogue and coordinates with all sync teams worldwide. She has worked on different advertising campaigns for T-Mobile, Heineken, Toyota, IKEA and Lego, as well as films such as Penoza: The Final Chapter, De Oost and TV series like Van Der Valk, and most recently music supervision for the film Hart Op De Juiste Plek.

Josh Rabinowitz

Josh Rabinowitz is an acknowledged global thought leader in that space where music, media, brands and content intersect. During his 20 + year career he has produced and or music supervised over 10K tracks for brands, cinema, major recording labels and tv. He has been called a “New Music Mogul” by Fast Company, “The Voice” of the music branding space in the press, and a "Branding Power Player" by Billboard where he was also a 'celebrity' columnist for "With the Brand."

He’s been a Professor at The New School in NYC since 2008, as well as at NYU, Drexel, Brooklyn College and Tufts, and has been cited in The NY Times, Rolling Stone, Time, The New Yorker, NY Magazine, the WSJ, Vulture, Crain’s, Variety, AdAge, Forbes, etc., and, has appeared on Bloomberg TV News and NPR (National Public Radio) many times. He resigned his position as EVP/Director of Music at Grey Group in 2019 to start a Music and Sound Consultancy called the Brooklyn Music Experience. His current passion is to coach and advise aspiring musical minds.