Joe Buck and Plus Supermarkten

A successful collab from 2019 between a brand and an artist: writing a song for a commercial and having it featured in the Airplay Top10 charts for 14 weeks… That’s what happened to Dutch songwriter Joe Buck with The Way You Take Time. He originally wrote the song for PLUS Supermarkets commissioned by Amp.Amterdam, the company that, together with advertising agency Wunderman Thompson Amsterdam, was responsible for music supervision. In addition Spark Records – Ilse DeLange’s record label – and Universal Music Publishing have played an important part in the run- and follow-up. The impact that the song’s hit status had on the campaign and the brand was enormous.